John Ivory

Director of Strategy

Long before I’d heard of Publicis, I had taken the French expression, Vive la différence, or “Long live the difference,” to heart, as I’ve spent much of my life working at an intersection of creative, technology and business strategy. A school creative writing assignment led me to a lifetime of answering, “What’s a BA in rhetoric?” A “computers for poets” course led me to overseeing user interface design for a hospital information system. A resulting passion for product design and development led me to pursue an MBA at Northwestern’s Kellogg School of Management.

By the time I joined Razorfish, la différence had become an overstuffed, American-style omelette, including positions at Leo Burnett and McKinsey & Company. I’ve managed relationships with more than two dozen client organizations including Walt Disney Parks, General Motors and Sealy; engagements such as predictive analytics, CRM, product development, distribution channel alignment, and brand positioning; in industries including online music distribution, consumer packaged goods, pharmaceutical and industrial distribution.

At Razorfish, my différence is in helping clients differentiate their brands by integrating digital experiences into sustainable competitive strategies. For a financial services client, for example, that meant developing a high-level strategy to integrate customer experiences among its three sales channels: personal advisors, call centers and Web site properties. For a mobile device manufacturer, that meant identifying and prioritizing growth opportunities that could be driven or influenced by digital experiences.

At home in Chicago, I enjoy discovering new restaurants, cooking, biking and attending live music and theater performances. But my passion for living la différence has also led me to marvel at Angkor Wat in Cambodia, to dance the tango in Buenos Aires and to run off a 1,500-foot cliff to hang glide over northern Georgia.